“An efficient marketing campaign will encourage a non-profit to do more of its good work by serving more individuals. Many members of the organisation might see fundraising and marketing as different issues. They are not. A robust marketing strategy will multiply fundraising activities many times because the nonprofit is actually being promoted through those efforts. In this article, we’ll show you three 3 inexpensive strategies to build your nonprofit’s brand visibility and grow your nonprofit organisation”.
In this Article
- Grow your Audience with Content Partnerships
- Have a Strong Presence at Local Events
- Arrange Publicity Opportunities with Media Outlets
Grow your Audience with Content Partnerships
Whether it’s a corporate sponsorship or promotional event, there has to be a defined reason for working with the partner and brand. Your intent might be shared principles, a social need, or a global humanitarian need. Such practices produce urgency that gets everyone on board for a shared objective. Be mindful of how the mission and activities of the other company fit with your organisation’s cause and values. Partnerships work well when there is a strong connection between the two parties’ missions.
Have a Strong Presence at Local Events
The right event can increase your nonprofit’s visibility by leaps and bounds. Events are an opportunity for potential donors to be brought in and exposed to the company. To do this, Plan an event that will have a wide community appeal and free entrance. Local events can also establish relationships, allowing potential donors to feel a connection to your cause. If you want to meet a particular age demographic or population, look for events they’re already attending.
Arrange Publicity Opportunities with Media Outlets
It’s easy to forget about more conventional ways of advertising for nonprofits with all the emphasis on social media nowadays. Local news networks also report charitable campaigns and events, but in order to get coverage, you have to be proactive. Local media include local news networks, radio stations and online community blotters.
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