Wondering about charity sector trends for 2022? 2021 is over and by now, you already have an idea of how your organisation is performing. It is also the time of year where industry experts reveal the top non-profit sector trends for 2022.
Non-profit sector trends will help non-profit institutions and their investors to be effective in their decision-making and planning processes. Take a look at the best ways that non-profit marketing trends can help power up your organisation moving forward.
1. Virtual Events
It has been nearly 2 years since the world shifted to virtual digital and virtual approaches due to the COVID19 pandemic. Remote working tools and the Internet have powered organisations to continuously connect with volunteers, staff, and donors.
2. Major Shift In Volunteerism
The pandemic has majorly impacted the number of volunteers and the amount of time they volunteer. However, generation Z is more likely to volunteer if they see the impacts of their time or skills. Knowing their purpose, meeting new friends, and using their skill set are a few reasons to inspire millennials to volunteer.
3. The Power Of Social Media
Social media is a powerful tool to spread awareness. Billions of people around the world are using social media and are expected to increase even more in 2022. It is therefore the best platform to market their programs and engage with supporters and donors. Show volunteers in action, promote campaigns, share stories, photos, and boost your presence through social media.
4. Mobile Donations
People these days primarily use their smartphones for almost everything. Non-profit sectors need to give importance to mobile giving to engage with the growing number of users. It makes donations more convenient and comfortable for people who rely on their mobile devices.
5. Collaboration
Cause marketing or partnering with for-profit businesses will not only spread more awareness about your organisation but also build a relationship with the community. Partnering with the right for-profit company will bring numerous benefits including trust and brand image.
6. AI And Machine Learning
The use of Artificial Intelligence will boost fundraising results. Through the use of machine learning, small and large non-profit organisations will get constantly updated list of donors, and also be able to save time and resources in collecting data.
7. Video Marketing
Video marketing allows your organisation to connect with your audience and supporters on an emotional level. Take advantage of free video-making tools to create compelling stories or campaigns that can be shared on various platforms to raise awareness and reach your fundraising goals more quickly.
8. Email Marketing
Email marketing is an old yet one of the most effective and affordable non-profit marketing trends utilised to build relationships with your supporters. Convert one-time donations to regular ones through inspiring email content.
9. Mobile-Friendly Approach
Make your website mobile-friendly to accommodate the growing number of mobile users. A mobile compatible website will keep your visitors stay longer, improve lead generation, increase user experience, high conversions, and improve brand identity.
10. Data Analytics Tools
The use of data analytics tools will aid non-profit organisations in making informed business decisions, increasing donations, streamlining operations, enhancing security, handling setbacks, and providing personalised customer experience.
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