How to Advertise Your Nonprofit Organisation? As with a business, consistent marketing and advertising is essential for a nonprofit organisation to reach and achieve set goals and objectives. Advertising efforts help nonprofit organisations to bring in revenue, attract new donors, showcase accomplishments, spread their mission statement, create and maintain strong relationships, etc.
Figuring out how to advertise your nonprofit organisation isn’t a hard task. There are multiple ways to easily reach your audience and gather their interest in your mission so that you can get the support and funding needed to successfully operate your organisation.
Read on to find out how you can advertise your nonprofit organisation to increase brand awareness, find volunteers for a charity and boost your nonprofit donor database.
One of the best ways to communicate and connect with the local communities and organisations is to hold fundraisers and gatherings. Events like charity auctions, marathons, dinners and raffles are great ways to raise funds while making the public aware of your nonprofit’s mission, ongoing campaigns, future efforts, etc.
A commonly used marketing tool that is both free and easy to use, social media has created a world of possibilities for small businesses and nonprofits to advertise and get their message across to a large audience.
Creating a social media content calendar and using platforms like Instagram, Facebook, Twitter etc. is a great way to increase brand awareness and connect with those looking to find a charity online to volunteer at. As different social media platforms attract different demographics of users, adequate research can help you determine which channel you should use to get the most results.
A cost-effective way to advertise email marketing helps to get your message across simply and easily. With an array of affordable email marketing services available, finding one that best suits your needs can help you directly reach your target audience. E-mails that are personalised, inspirational and engaging can help a nonprofit organisation find valuable donors and sponsors.
If you’re running a nonprofit organisation, chances are you already have a website. Since a website is one of the first things, the public will see, it’s important that you utilise it to make the best first impression. Websites can be optimised by:
- Adding links to your social media platforms
- Sharing interactive and engaging videos about your mission and cause
- Success stories
- An option to donate online
- News about upcoming events and fundraisers
Content is key. Knowing how to create and share content that appeals to your demographic can go a long way. Content marketing can be shared through different channels, from your website to your social media platforms. Some creative and engaging types of content that nonprofits can create include blogs, videos, infographics, e-books, interviews, and newsletters.
Marketing through a strategic partnership is a great way to reach a large audience. Research and find charities online and make connections with persons or organisations that have parallel objectives and form a partnership that will benefit both parties. Some ways of partnership marketing include:
- Social media content promoting the relevant nonprofit
- Blogs with links to the relevant nonprofits you are in a partnership with
- Co-produced webinars and workshops
- Co-organised events