Wondering how to attract donors for your non-profit? It’s not every day that you get to be part of something that works on changing people’s lives. Being a charity means that you’re doing something bigger than just earning money.
But if there’s one huge challenge for any charity, it’s how to attract donors non-profit that will keep you up and running in doing different activities that will support your cause.
How to attract donors for your non-profit
If you’ve been struggling on getting donors for your charity, these four tips could help you out:
Look beyond your current relationships
Chances are, you already have a steady stream of donors, volunteers and board members today, and these people are your strongest links to new donors.
Look beyond these current relationships and see who these people invite to their events, who they usually talk to and who they are affiliated with.
When you’ve already cultivated a strong relationship with existing donors, it would be easier to convince their network to also support your charity since your credibility is already established in that community.
Write your story well
With more than 1.5 million non-profits organisations in the country, you really need to find ways to make your charity stand out from the rest and for most donors, it’s all about the story that you’re trying to tell about your cause.
When it comes to helping, people will look for a story that they can relate to and one that will capture their hearts.
It doesn’t matter what your mission statement is, you need to write your story well, so that it’s easier to send your message across to people who you want to attract to be your new donors.
For you to write an effective story, it’s very important to look back to why you started your organisation and what you want to accomplish with it. Why do you do what you do? What cause are you fighting for? What would happen if you don’t push for activities that will help your benefactors?
By answering these questions, it would be easier for you to write a story that people can relate to and find it in them to support your cause.
As a charity, you need to be able to show your vulnerability to be able to reach out to potential donors. Your personality and sense of humour will separate you from the rest of the pack. It will also inspire people to relate their own emotions to your brand.
This is one of the best ways to not only attract new donors but also to keep them loyal to your organisation.
You can show off your personality to people by creating campaigns that focus on emotions rather than just promoting your organisation up front. You have a lot of options when it comes to this, especially when you’re promoting your brand online.
Some of the most successful charities today use video and images a lot in showing who they are to donors. You can also create an email campaign or a social media campaign that highlights your causes in a light and humorous manner.
Invest in creative content
These days, you can’t rely on your mission to attract donors to your organisation. With so many other charities competing for donors, you really need to be extra creative with your materials to be able to get their attention and hopefully, their loyalty to your cause.
If you have a website, make sure that it’s well-designed with the right amount of images and videos to gain the interest of people. You should also create good content that offers relevant information to potential donors and encourage them to share it with people within their circle.
You can even use infographics to explain your causes in a more creative way and if you have the budget, you can produce short films that highlight your benefactors and the story that you’d want to share to the public.
How to attract donors for your non-profit – the bottom line:
Learning how to attract donors non-profit is one of your biggest tasks as a charity organisation. But when you do it right, it would also be easier to create fundraising campaigns and organise activities that you know people will support.
Since they already understand what you’re trying to accomplish and where your funds will go, you can easily convince them to participate.
Want free support with some of your work? The Ideal Life Project has you covered.