Thinking about social media for non-profit organisations? With over 3.78 billion users worldwide, social media has become one of the most powerful platforms to promote just about anything in the world. Non-profit organisations jumped on the bandwagon, using social media to reach more people without spending too much. But doing so actually has different advantages and challenges, so we rounded up four tips to help you master social media for non-profit organisations:
Make Yourself Know Through a Non-profit Account
If you want to be recognised as a non-profit organisation, you need to set up your account as one. Most of these platforms have features specifically for non-profits anyway, so you should take advantage of that.
For instance, Facebook and Instagram now has “donate” buttons while YouTube has Link Anywhere cards.
Create Your Rules and Policies
Be clear about rules and policies within your organisation regarding social media management. This means designating proper tasks to each member of your team, maintaining strict security protocols, learning all about important copyright and confidentiality laws, plus making sure that you have a crisis communication plan in place if you run into some problems in the long run.
Use Free Training and Resources on Social Media
There is a wide range of courses, resources and trainings that can teach you how to gain more exposure. For instance, you could take one of the free Facebook training courses or use resources like Twitter’s Flight School or YouTube’s Creator Academy courses.
Create an Efficient Content Calendar
Finally, you need to be consistent with the content you put out. It’s essential to plan everything ahead of time so you can schedule important events for your cause and create the right content for them.
By having a content calendar, it would be easier for you and your team to work on the right materials, manage your accounts, and ensure that you are achieving your goals by tracking your progress through metrics.
So, if you haven’t embraced social media for your non-profit yet, this is the perfect time to do so.
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