How to Measure the Success of a Non Profit Organisation?

How to Measure the Success of a Non Profit Organisation

How to Measure the Success of a Non Profit Organisation

Success in a business is measured through profit evaluation, staff turnover rates, and customer satisfaction. However, the success of a non profit organisation can’t be analysed the same way. So, how to measure the success of a non profit organisation? Read on as we explain!

How to Measure the Success of a Non Profit Organisation: Basic Metrics Used to Measure Success 

Every non profit organisation, no matter its mission or scope, needs three performance metrics to measure its success: gathering resources, employee efficiency, and progress in fulfilling its mission. The specific metrics that each non profit group adopts to assess its performance in these categories will differ. An environmental organisation might rate the performance of its staff by whether clean-air or clean-water legislation was adopted. A museum, for example, by counting how many people visited an exhibition. However, any comprehensive performance-management system must include all three types of metrics.

Mission-critical Objectives

A non-profit establishes annual mission-critical goals and objectives, and its performance is judged by whether or not they are met. These include factors such as the number of volunteers, clients served, and funds raised, as well as reputation and credibility.

Employing Statistical Tools

A fiscal and statistical analysis of fundraising efforts and volunteer and client records provides the data necessary to determine if performance objectives have been achieved. A clear and concise survey administered to the community provides the data needed to measure the qualitative objectives. Survey content will vary from organisation to organisation since the specific questions will depend on the non profit’s mission, goals, and objectives.

Achieving a Non Profit’s Mission

In most instances, non profits have a third option for measuring their success in achieving their mission. To do this, they can develop micro-level goals that, if reached, would imply success on a grander scale. For example, suppose a non-profit provides education to underprivileged communities. In that case, it cannot measure the educational needs of the entire country. Still, it can closely examine education needs in the areas it manages. One of the benefits of this approach is that micro-level goals can be simple and straightforward.

In Conclusion

By defining the mission to make it quantifiable, investing in research to show that specific methods work, or by developing concrete micro-level goals that imply success on a larger scale, a non profit can measure its success and progress. 

Looking for skill donors who are keen on online volunteer opportunities? The Ideal Life Project is a community that makes finding individual donors that much easier! Our database of skilled individuals looking to find a charity to support are ready to help your non profit with web design, content creation, proofreading, and so much more! Sign up for The Ideal Life Project today!

How Is a Non Profit Organisation Structured?

How Is a Non Profit Organisation Structured?

How Is a Non Profit Organisation Structured?

An organisational structure is one of the key elements that determine the success and growth of a non profit or charity. The primary operational system of a nonprofit generally includes functional areas such as management, executive and administration, which are divided into subcategories. 

A structure can benefit a non profit in many ways, varying from fundraising to recruitment. The management, which includes the board of trustees and founders, can network and connect with individual donors for non profits and corporations. Meanwhile, the administrative employees can employ those looking to find a charity to support while recruiting skilled persons looking to find a charity to volunteer at. 

How is a Non Profit Organisation Structured? 

Each non profit is different, so it’s vital to develop a structure that best works for your organisation. Keep reading to find out the various functional areas you could include in your non profit to help operations run smoothly while furthering your organisation’s mission. 


This includes the board of directors, founders, chairperson and treasurer, who are solely responsible for the non profit organisation. They are involved with all aspects of the organisation, from the code of conduct and rules & regulations to overseeing finances and marketing plans. 

Most nonprofits approach well-known industry leaders to join their organisation’s board of trustees as their expert contribution in their respective fields, such as advertising, law, HR and accounting, helps create an effective and efficient workflow. 


Responsible for the day-to-day functions, the executive staff operate under the guidance and supervision of the management. The executive staff work closely with the management to execute fundraising events, recruit volunteers and employees, find donors online and network with potential donors to secure funding. Executive staff, which include program managers, HR managers, etc., all function as mentors and leaders to the other employees and volunteers of a non profit organisation. 


A non profit organisation needs a team of capable administrative employees to ensure that daily, weekly and monthly objectives and goals are achieved. Administrative employees include secretaries, assistants, bookkeepers, and data entry operators. Individuals holding administrative positions are vital to a non profit organisation as they help with all aspects of functions, including letter-writing, grant applications, corresponding with donors, volunteer allocation, event planning, record keeping and documentation. 

Why is a Non Profit Organisation’s Structure Important?

 A well thought non profit organisation structure where everyone understands their roles and tasks can help:

  • The nonprofit to grow and prosper 
  • Provide more clarity and enable better decision making
  • Better serve its beneficiaries and the community through more programs and donations
  • Create more job opportunities 

Do Nonprofit Organisations Need to Be Registered?

Do Nonprofit Organisations Need to Be Registered? 

Do Nonprofit Organisations Need to Be Registered?

If you’ve got a passion to help others and build better communities, then the thought of starting a nonprofit organisation must have crossed your mind. While a nonprofit operates differently from a business as it’s not interested in making a profit, there are still rules and registration processes similar to a for-profit that should be followed to comply with government regulations. 

What Is a Nonprofit Organisation?

An organisation that functions to provide services without the primary goal of making money, a nonprofit can be categorised into social and community organisations. Social organisations aim to improve social causes such as poverty, hunger and homelessness, while community nonprofits focus on overall community betterment such as beach clean-ups and recycling drives. 

So Do Nonprofit Organisations Need to Be Registered? 

Keep reading to find out!

Simply put, a nonprofit doesn’t need to be registered. Regardless of whether it’s a social or community nonprofit, it is not essential to register as long as the organisation operates to further its cause and mission of helping people and communities.

According to recent statistics, nearly 500,000  voluntary organisations exist in the United Kingdom with only 200,000 of them registered. 

When Should a Nonprofit Organisation Be Registered?

If your nonprofit or charity has a gross annual income of over £5,000, it should register with the charity commission in England or Wales

How Much Does Registration Cost?

Registration is generally free unless you’re planning on establishing an incorporated charity. In some cases, there may be a small fee of about £13.

How Do I Register a Nonprofit Organisation?

In order to begin the registration process, an online form must be completed. Ensure that you provide accurate information while attaching all the requested documents. Some ‌documents and information required will be name, recent accounts, trustee names, proof of income, charitable purpose, etc. The entire process usually takes up to 30 days.

Why Is It Important to Register a Nonprofit Organisation?

A registered nonprofit organisation opens up an array of opportunities for a charity to succeed and grow. Since it’s publicly recognised as an entity that operates for the betterment of society, your nonprofit can attract funding through the perks and benefits available to registered charities such as:

  • The ability to effortlessly find donors online to create a valuable nonprofit donor database
  • Easily apply for grants and funding given by large corporations and governments
  • Attracting individuals looking for volunteer opportunity
  • Attracting sponsors looking to find a charity to support
  • Building credibility and trust within the local community 
  • Enjoying tax exemptions and relief
  • Hosting effective fundraising events such as raffle draws, marathons and charity auction

What Are the Key Features of a Great Nonprofit Organisation?

What Are the Key Features of a Great Nonprofit Organisation?

What Are the Key Features of a Great Nonprofit Organisation?

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

What sets apart a great nonprofit organisation from an average one? Is it generous funding, a team of efficient volunteers, or a good board of trustees? 

What are the key features of a great nonprofit organisation? 

Whether you’re doing a nonprofit donor search to find a charity to support, looking for remote volunteer opportunities, trying to recruit skill donors or even if you are hoping to start your own organisation, here are some characteristics to keep in mind. 

Exemplary Leadership 

A successful nonprofit organisation is often led by a visionary leader who is passionate, intelligent and capable. They must be able to lead and guide a team to ensure that they complete their tasks efficiently while being able to plan and execute campaigns and programs effortlessly. 

They must also possess strong analytical and strategic skills while also being charismatic, to build a good rapport with people to embark on fundraising efforts that’ll help further the organisation’s stated mission and vision. 

A Strong Team 

A good leader is nothing without a strong team committed to helping and supporting the nonprofit to achieve its mission. Therefore, it’s important to recruit a team of employees or volunteers that are hard-working, dedicated, and keen on learning. Volunteers who are trained and treated well will perform productively, which reflects positively on the organisation. 

A Knowledgeable Board of Trustees 

A central feature of a successful nonprofit organisation is a board of trustees that includes prominent individuals who are renowned in their respective fields and preferably from industries such as business, marketing, finance, accounting and other areas that may benefit a nonprofit. Having credible individuals on board is a clear sign of a great nonprofit and helps attract donations and funding from corporations and government bodies. 

A Clear and Concise Mission Statement 

As a nonprofit operates mostly on donated money, contributions and volunteer time, it’s vital that you clearly state the purpose of your cause, what you seek to accomplish and why it’s important. A clearly communicated vision statement is one of the key characteristics of a great nonprofit as it helps to attract more volunteers, donors, board members, and staff. It also helps with earning the trust and respect of the public because of its clearly stated mission and values that help to enrich communities, people, and places.  


Credibility is crucial when running a nonprofit organisation. Therefore, transparency about finances and donations is of utmost importance. Investing in legal and accounting help can do wonders for your nonprofit. A successful nonprofit will use its website or social media platforms to keep its donors and potential donors well informed of their ongoing programs, donor list, completed projects, etc. through press releases and infographics. 

Strong Relationships 

A nonprofit that will prosper is one that can cultivate and grow relationships with existing and potential donors & investors. Regular updates on outcomes of the contributions and keeping in touch with donors often are some of the ways that can help maintain strong relationships that help nonprofits grow through funds, support, time and knowledge.

How to Develop a Marketing Plan for a Nonprofit Organisation

How to Develop a Marketing Plan for a Nonprofit Organisation

How to Develop a Marketing Plan for a Nonprofit Organisation

How to Develop a Marketing Plan for a Nonprofit Organisation? While finding skilled employees, and volunteers, and planning exciting fundraisers and charity events is a great way to further your mission, it won’t be as effective without a proper marketing plan. Now that you’ve worked hard to start your nonprofit organisation, it’s time to set it up for success by creating a detailed marketing plan. 

To connect with valuable skill donors, increase brand awareness, create a nonprofit donor database and raise funds, a strategic marketing plan is essential. 

So here’s how to develop a marketing plan for a nonprofit organisation that will help you connect with people to make meaningful change. 

What Is a Nonprofit Marketing Plan? 

A well-detailed document that outlines an array of tasks to be completed to effectively execute an advertising campaign. A nonprofit marketing plan can be created at the beginning of each new year and amended according to ongoing projects that occur throughout the year. 

Determining the Goals

One of the easiest ways to identify your goals is to audit your ongoing marketing efforts. Having specific goals makes it easier to figure out exactly what needs to be accomplished. Using the SMART acronym is an efficient way to set measurable and realistic goals.  Jot down your organisation’s goals while making sure that they are Specific, Measurable, Attainable, Relevant and Time-based. 

Know Your Audience 

Now that specific goals have been defined, it’s time to figure out who you are trying to reach. A marketing plan will not deliver significant results unless you target a specific demographic. The target audience could be anyone from current and previous donors, to individuals looking to find a charity to support, along with those looking to find local charities to volunteer at. 

After narrowing down the target audience, segment it further by differentiating between traits and characteristics such as age, gender and location. This will help with reaching each of these demographics through different advertising mediums that appeal most to them. 

Choose Your Marketing Channel 

Figuring out the best way to connect with your target audience is bound to deliver the results you desire as diverse demographics respond positively to different marketing mediums. Research which one would work best for your nonprofit organisation. Email marketing and blogs, along with the use of social media platforms such as Instagram, Facebook, Twitter, etc. are great ways to generate publicity for your mission and cause. 

Stick to Consistent Brand Guidelines 

A style guide which clearly explains the tone and voice of your nonprofit, along with a section on branded visuals, makes it easy to create brand awareness. These guidelines should be followed when creating both digital and print material. It also helps your organisation build a positive reputation among your donors and supporters while letting them know ‌the nonprofit is reputable and trustworthy.

Create a Budget 

As nonprofit organisations don’t have a lot of surplus funding, making every penny count by creating a marketing budget is essential. Allocating funds accordingly will ensure that you do not run into any unforeseen expenses. 

Analyse and Review 

Monitoring the results of your marketing efforts can help assess the efficiency of your advertising campaigns to amend and improve marketing plans, channels and the budget accordingly.