How to Raise Awareness for a Non Profit?

How to Raise Awareness for a Non Profit

How to Raise Awareness for a Non Profit?

Raising awareness for a nonprofit organisation is never easy. Even if you’re conducting many helpful programs that benefit communities, getting the public and media attention it deserves can be difficult. Raising awareness for your non profit is essential as it helps attract new donors, volunteers and sponsors. If you’re running a charity and wondering how to raise awareness for a nonprofit, keep reading! 

How to Raise Awareness for a Non Profit: Make Maximum Use of Social Media

Social media is one of the most effective tools available to the non profit sector. Do you have an old Twitter or LinkedIn account gathering dust? A Facebook page with no updates in two years? It’s time to utilise these pages and get active on social media. The best thing about social media is that it doesn’t require a significant time commitment to share valuable and insightful content with your subscribers and followers about what’s happening in your non-profit. Platforms such as Facebook and Instagram are also great channels to advertise volunteering opportunities and possibly find a donor.

Get the Best Out of Your Website

There’s no doubt that if you’re a non-profit organisation, you must have a website. But are you getting the best out of it? If you don’t run a blog or post quality content on your website, you’re passing up opportunities for creating brand awareness. A website is one of the most effective avenues for increasing awareness and recognition of your charity, its mission, and its impact. By writing blogs in your area of expertise, you can continue to promote your non profit while keeping your follower base engaged with creatively crafted information and ideas. Content creation increases your SEO profile and generates more traffic while it can also be cross-posted on social media platforms like Twitter, Facebook, and LinkedIn, further promoting awareness of your non profit.

Host a Booth at a Community Event

Engaging directly and seeing community members in person is vital for raising awareness about your non-profit. Events and gatherings are great places to connect with potential skill donors, sponsors and volunteers.  It’s important to remember that individuals are more inclined to respond to a friendly face than to an email asking for donations.

In Conclusion

An awareness campaign for a non-profit is intended to raise awareness of the organisation and its purpose. In contrast to fundraising efforts or volunteer recruitment, which may be easily monitored, “awareness” is not as easy to quantify. While that is true, it’s still vital to raise exposure for your non-profit. After all, how can people support your non-profit with cash or volunteer hours if they are unaware of it? 

Are you looking to find a charity to volunteer your time at? The Ideal Life Project connects talented skill donors with non profit organisations that require help with video editing, administrative work, web design, and so much more! Sign up today.

How Do You Set up PayPal for a Non Profit?

How Do You Set up PayPal for a Non Profit?

How Do You Set up PayPal for a Non Profit?

Non profit organisations play a vital role in building and strengthening communities by offering support and services that contribute to their growth. Ranging from local and regional to multinational, all non profit organisations, no matter the size, should have an easy and efficient way for donors to make contributions. 

Whether you are using your laptop or mobile, PayPal is an easy platform that helps non profit organisations to give their donors and sponsors a safe way to make monetary contributions. 

So how do you set up PayPal for a non profit? Keep reading as we explain how to set up PayPal and its benefits. 

What Is a PayPal Non Profit Account?

A PayPal non profit account enables charities to collect online donations conveniently. Donors can use PayPal Payments Standard or PayPal Checkout as a payment method when donating funds. To accept non profit donations, you must have a PayPal business account which is quick and easy to set up. 

First, create a PayPal Business account, then choose ‘non profit organisation’ as the company type and ‘ non profit’ as the category, followed by your organisation’s bank account information.   

Is your non profit looking for help and guidance? The Ideal Life Project can help you find donors online who want to contribute their time and skills towards helping your charity. 

What Are the Benefits of Using PayPal for a Non Profit?

PayPal is a global electronic commerce corporation that provides fast, secure, and convenient payment options. It raises funds for thousands of charities throughout the world and contributes to charity initiatives across the globe. Many donors believe PayPal is the most reliable online payment option because it provides a safe transaction method. Having PayPal as a payment option on your website will most likely motivate individual donors for non profits to make regular contributions. 

Additional Features of PayPal

You may easily add PayPal as a donation option if your non-profit organisation has a CRM platform or fundraising software. This helps you efficiently reach potential donors while making it easier for current donors to contribute. Furthermore, you may effortlessly acquire donor information from a CRM platform using PayPal without requiring manual entry. 

In Conclusion 

If you’re looking to start fundraising on a safer and more secure platform, PayPal is the most preferred option available in the market. Although there is a transaction fee of 2.2%  for Paypal donations, this can be considered small change when considering the sincerity of the purpose of the donation. 

Are you looking to find a charity? The Ideal Life Project can help you find charity details so that you help make a difference by contributing your skills and talents to a worthy cause.

How to Write a Mission Statement for a Non Profit?

How to Write a Mission Statement for a Non Profit?

How to Write a Mission Statement for a Non Profit?

How to Write a Mission Statement for a Non Profit? A powerful mission statement is the foundation of a successful non profit as it helps to create, shape and lay down the values and objectives of an organisation. 

A clear and concise mission statement will let your stakeholders and beneficiaries know the purpose of your organisation, who it serves, and what it does. It helps build the reputation of your nonprofit as credible and trustworthy. This makes it easier to find a donor, connect with individuals looking to find a charity, and attract employees for remote volunteer opportunities while helping you expand your charity donor database. 

Here are some tips and guidelines on how to write a mission statement for a nonprofit. 

Keep It Clear and Concise 

A mission statement should be short, clear and focused on precisely explaining what your non profit does. Be sure to use easy-to-understand language and avoid complex vocabulary, jargon, and buzzwords. 

Encourage Participation

Gather key stakeholders such as trustees, employees and volunteers and get them involved in creating the mission statement. Getting input from a diverse group helps collect different perspectives and experiences, which will be invaluable in crafting a clear mission statement. 


Collective brainstorming can help narrow down the key information that should be included in a non profit mission statement. Try not to limit your statement to only what your organisation is currently involved in. Think long-term and set future objectives and goals you hope to achieve. 

Don’t Rush The Process 

A mission statement shouldn’t be compiled in haste. Take time to develop and create a mission statement that adds value to your nonprofit organisation. Collect information, write drafts, and gather feedback from your employees, volunteers, and board members. The final mission statement should be crafted based on the insights and feedback received.

Hire a Professional Writer 

As non profits have limited funding, it may be challenging to hire a professional writer. Therefore, if there is surplus funding, ‌hire a professional to craft a mission statement that will be both powerful and inspirational. 

Regularly Review 

Once you have a non profit mission statement completed, it is essential to review it frequently in order to ensure that it is up to date. Regularly reviewing a mission statement helps to make sure that it accurately reflects the vision of your charity and aligns with the cause and core values of your non profit organisation.

How to Analyse Nonprofit Financial Statements

How to Analyse Nonprofit Financial Statements

How to Analyse Nonprofit Financial Statements

Similar to a for-profit business, being up-to-date with the financial aspects of a nonprofit organisation is important. To find donors for a nonprofit, gain credibility, connect with those seeking volunteer opportunities and to find a charity, find donors online, run your organisation without a hitch and keep your employees and volunteers, it’s vital to assess your financial statements regularly. 

Here, we ‌look at how to analyse nonprofit financial statements to help your organisation position itself for long-term success and sustainability 

Assets and Liabilities 

The assets of an organisation refer to items with a monetary value that can be sold to generate cash if needed. In a nonprofit organisation, assets could be land, building, computers, equipment, furniture, fixtures, inventory, trademarks, patents and investments. 

Liabilities are the debts or amounts owed by the nonprofit such as rent, accounts payable and other expenses. 

A nonprofit organisation must carefully calculate their fund balance by deducting the liabilities from the assets at the end of each month so that they’re aware of its financial health, position and stability. 


A nonprofit without sufficient liquidity may struggle to start new campaigns and programs, while being unable to adapt to unforeseen expenses and financial constraints. Therefore, it’s essential that organisations regularly review their ‘cash on hand’.  

Income and Expenditure 

Nonprofit organisations use fundraisers, charity events, contributions and sponsors to generate funding for projects and operations. Analysing financial statements and comparing the present and previous year’s income helps figure out whether the organisation is achieving its set targets, goals, and objectives. 

If the income is not favourable, look for different means to generate revenue, like selling t-shirts and merchandise related to your organisation or selling advertising space on your websites and social media channels.

Finding out the net operating ratio of income to expenses can help you learn how efficiently and effectively your organisation is using its funds. Always remember, the higher the income, the more cost-effective your organisation will be. 

Determine Fundraising Expenses 

Nonprofits rely heavily on events like charity auctions, marathons and raffles to raise funds. Planning and executing these events is difficult and involves hefty costs because of planning, staffing, advertising and logistical expenses. In order to determine the efficiency of your organisation’s fundraising, review the expenses on your financial statements to figure out whether the cost of planning the event was worth the income generated.

Program Expenses

With nonprofit organisation’s spending a majority of their budget directly towards their mission and cause, it’s important to pay attention to the program expenses and total expenses. Carefully monitoring program expenses can help nonprofit organisations prosper and grow by reducing and increasing their expenses accordingly. 

Cash Flow From Operations

When analysing your nonprofit financial statements, make sure you ‌look at cash flow from operations, as this is an accurate depiction of the unrestricted funds of a nonprofit. An organisation that’s effectively operating by covering their overheads and spending generous amounts of money on their programs has a positive cash flow from operations.