What Data Non-Profit Organisations Collect?

What Data Non-Profit Organisations Collect?

What Data Non-Profit Organisations Collect

What Data Non-Profit Organisations Collect? A non-profit organisation’s mission is to improve the quality of life for local, national or even global communities in need. These organisations are concerned not with individual or financial gain but with improving public well-being. Therefore, collecting, measuring, and managing non profit data is essential to the success of a non profit as it helps to further a charity’s mission and cause.

How does data collection help?

  • Data can be used to quantify and measure the excellent work that your organisation does for the betterment of communities.
  • Assists with keeping stakeholders up-to-date on their contributions and their impact.
  • Improves marketing and fundraising efforts while helping to monitor and implement specific initiatives. 

Read on to understand better what data non profit organisations collect.

Donor Data

It might be challenging to strengthen donor relationships if you do not gather or understand donor data. Donor analytics tell you who your supporters are and how to connect with individuals looking to find a charity to donate to. Donor information is essential for appealing to your target audience. The data you collect can significantly help you improve your fundraising efforts and increase donor involvement.

Campaign Data

Your non-profit most likely works hard to create and execute campaigns. Don’t squander your time and effort by ignoring marketing statistics. This critical information will assist your organisation in improving future advertising campaigns to increase donations, engagement, and event attendance.

Marketing Data

Marketing data clarify how to best contact your audience and aids in amplifying your cause and asking for funding. Non profit marketing fosters long-term relationships with contributors while also establishing trustworthiness. Data analysis can be utilised to find the best marketing channels and engagement techniques for your non profit while marketing your purpose.

Financial Data

Non profit organisations rely on data to boost revenue and cover operating expenses. Financial data allows non profits to assess cash flow, maintain financial stability, and strategise budgets for future fundraising efforts. 

Website data

Most non-profit organisations have a dedicated website with blog content, donation buttons, contact forms and testimonials. You can use data analytics to evaluate the most popular content, develop a strategy, and improve the user experience. It’s critical to track how the site operates to enhance traffic and encourage visitors to engage.

External Data

Non-profits can stay up to speed on field-related information by using external data. These facts and numbers are available to your organisation via public records or private data given by other organisations. External data examples include water quality, homeless populations, and census information.

In Conclusion

From donor to external data, your non profit has plenty of information to collect, which can be overwhelming. However, a competent data analytics specialist can guide your non profit to get the best out of the data gathered.

Need help with finding donors for charity? The Ideal Life Project is a community that is committed to helping charities find a donor. Our expansive donor database has an array of skilled individuals looking to find charities to donate their time and expertise. Read through our website and sign up today.

How to Improve Your Non Profit?

How to Improve Your Non Profit?

How to Improve Your Non Profit?

Imagine if all your nonprofit members, local communities and businesses spoke positively about your charity. It can help your non profit easily find individual donors while attracting skilled individuals looking to find volunteering opportunities. Small steps such as recruiting the right people,  getting testimonials from your local communities and improving your advertising efforts can help improve your non profit. 

Keep reading to find out more ways on how to improve your non profit. 

Keep Your Stakeholders Informed

Showing your appreciation to your non profit members and stakeholders while keeping them up-to-date is one of the best ways to guarantee their continued support. The more you interact with your members, the more likely they recommend your organisation to their peers, which improves your charity’s reputation and credibility. Include unique and engaging stories or important educational content in your email newsletters to encourage your members to share them. Make your emails helpful and engaging so that readers will be motivated to forward them to their friends and relatives. Phone calls are a personal and effective way to stay in touch with your donors and members. Other ways to keep members informed include cards, notes and souvenirs to show them how much they are valued. Remember, regular donors and sponsors expect reliable and regular reporting on how their contributions are utilised. Keeping members up-to-date can help improve your organisation as it helps to create an expansive donor database of keen contributors. 

Publish Testimonials on Your Website

Testimonials are a compelling marketing approach; you should put them on your website and social media pages. Researchers discovered that adding testimonials to a website page (where you encourage a potential member to join) will significantly enhance conversions. To begin with, ask your most involved members whether they would be willing to provide a quote for your organisation for marketing materials. Email them a pre-written testimonial if someone appears interested and ask them to review or change it. 

Create a Team Based on Your Values

Prioritise the ability to learn and adaptability over talent. Skills can be taught, but values and ethics are primarily ingrained. When hiring employees and volunteers, be frank and clear about what is expected of them. Having a team of employees that are clear on their job roles is a sure way to improve your nonprofit. 

Actively Seek Media Coverage

A non profit that attracts the public’s attention can quickly gain more funding and resources, thereby being able to give back more to the communities and causes they support. One of the main reasons that prevent non profits from reaching a large audience is the belief that you need a significant budget to garner publicity. Using free and easy platforms such as Instagram and Facebook and posting quality content is a great way to attract the attention of your target audience. Another way is to seek the assistance of local news networks who would actively support your charity by covering campaigns, events and fundraisers. 

While there are plenty of ways to improve your non profit, the best way to figure out how is with the help of your non profit members, volunteers and benefactors. Asking for their feedback and suggestions is a great way to know the shortcomings of your charity and areas that need improvement. 

Looking for ways to improve your non profit? Get in touch with the Ideal Life Project to find a donor willing to contribute their skills and time to help your charity! 

Are you looking to find charity details? Sign up using our website to connect with a charity that could use your help!

How Do Non Profit Organisations Increase Online Presence?

How Do Non Profit Organisations Increase Online Presence?

How Do Non Profit Organisations Increase Online Presence

It’s no secret that a nonprofit’s success is influenced by how much effort it puts into using various online tools. However, the more significant benefit is derived when a nonprofit invests in fine-tuning its online tools. How do non profit organisations increase online presence? Continue reading as we explain.

Have An Updated Website

Similar to a for-profit business, non profit organisations wanting to grow their online presence should have a well-designed and user-friendly website. Even the most basic websites need constantly checking and updating to ensure they are up-to-date and functioning well.  If your website’s first job is to supply information, its second is to create a stream of funds for your non-profit organisation. These two functions depend on each other.  An up-to-date website can help potential donors find charity details easily so that they feel safe and secure contributing their time and money to your non profit organisation. Without presenting the correct information in the right way, your readers won’t feel compelled to donate. Without a donation page, you miss the opportunity to receive donations from visitors who want to give. 

While having a good website is essential, your organisation’s website should also indicate the impact you’ve made so far. Use your website to keep your donor database and followers up to date with the ongoing programs, future programs and lives enriched to motivate future donations and support. Use visuals, charts, and numbers to grab a visitor’s attention and present this information in a way that is easy to understand.

Be Mobile-friendly

In today’s fast-paced world, many people use mobile devices to browse the internet on their morning and evening commutes. Make sure your site is mobile-friendly so that even the busiest donator or sponsor has easy access to your charity and its details.  

Familiarise Yourself with SEO

Ensuring your web content is SEO friendly is essential in increasing your online presence. Search Engine Optimisation ensures Google can find and display your site when relevant searches are conducted. Follow practical SEO guidelines such as using suitable keywords, titles and meta descriptions in your web content to get the maximum results.

Engage Potential Users

A well strategised social media plan helps engage your audience. Use social media to its full potential by following charities and people who align with your vision and mission, sharing content and building connections. 

Create Quality Content

Create content such as blogs, social media posts and vlogs that engage with your follower base. Allow your audience to engage, comment and respond to your posts by frequently uploading quality content and being responsive to any questions and inquiries. 


A non profit organisation’s online presence is the primary way to reach your target audience, making it essential to develop unique strategies to enhance your online presence.  A user-friendly website, posting exciting content, and creating a  platform where community members can engage and exchange ideas is a great way to build your online presence. 

Does your non profit need help and guidance to maintain its online presence? The Ideal Life Project can help you find individual donors who are looking to find charity work. 

Are you looking for charity work? The Ideal Life Project can connect you with a charity looking to find a donor who would be keen on contributing their time and skills towards website design, branding, general administrative work, and so much more!

How to Write a Mission Statement for a Non Profit?

How to Write a Mission Statement for a Non Profit?

How to Write a Mission Statement for a Non Profit?

How to Write a Mission Statement for a Non Profit? A powerful mission statement is the foundation of a successful non profit as it helps to create, shape and lay down the values and objectives of an organisation. 

A clear and concise mission statement will let your stakeholders and beneficiaries know the purpose of your organisation, who it serves, and what it does. It helps build the reputation of your nonprofit as credible and trustworthy. This makes it easier to find a donor, connect with individuals looking to find a charity, and attract employees for remote volunteer opportunities while helping you expand your charity donor database. 

Here are some tips and guidelines on how to write a mission statement for a nonprofit. 

Keep It Clear and Concise 

A mission statement should be short, clear and focused on precisely explaining what your non profit does. Be sure to use easy-to-understand language and avoid complex vocabulary, jargon, and buzzwords. 

Encourage Participation

Gather key stakeholders such as trustees, employees and volunteers and get them involved in creating the mission statement. Getting input from a diverse group helps collect different perspectives and experiences, which will be invaluable in crafting a clear mission statement. 


Collective brainstorming can help narrow down the key information that should be included in a non profit mission statement. Try not to limit your statement to only what your organisation is currently involved in. Think long-term and set future objectives and goals you hope to achieve. 

Don’t Rush The Process 

A mission statement shouldn’t be compiled in haste. Take time to develop and create a mission statement that adds value to your nonprofit organisation. Collect information, write drafts, and gather feedback from your employees, volunteers, and board members. The final mission statement should be crafted based on the insights and feedback received.

Hire a Professional Writer 

As non profits have limited funding, it may be challenging to hire a professional writer. Therefore, if there is surplus funding, ‌hire a professional to craft a mission statement that will be both powerful and inspirational. 

Regularly Review 

Once you have a non profit mission statement completed, it is essential to review it frequently in order to ensure that it is up to date. Regularly reviewing a mission statement helps to make sure that it accurately reflects the vision of your charity and aligns with the cause and core values of your non profit organisation.