Fundraising Trends for Non-profits in 2022

Fundraising Trends for Non-profits in 2022

A Nonprofit’s Guide To The Digital Marketing And Fundraising Trends For 2022

Wondering about fundraising trends for non-profits? Being a non-profit organisation puts you in a unique position to make a huge difference in other people’s lives. Whatever your mission is, you have the opportunity to help those who are in need and be an instrument for change. 

But it’s also no secret that marketing yourself as a non-profit isn’t always the easiest even if it’s for a good cause.

With so many non-profit organisations today, it’s sometimes hard for people to know exactly which of them has the right mission and which one they should support. 

That is why you need to be extra creative when it comes to raising funds for non-profit and making sure that your cause is known by as many people as possible. 

We rounded up ten of the most important digital marketing and fundraising trends that you can use for your non-profit this year.

 

Current fundraising trends for non-profits:

 

Create quarterly impact reports

Non-profit organisations are now basically competing against each other in gaining the trust of donors, which can be a huge challenge. 

But according to a Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would be willing to support an organisation and give more if they knew where their donations are going. 

It’s your responsibility to create quarterly impact reports that put into detail what you’ve done in the last six months, so donors are updated about the impact of their donations.

Keep your writing simple

It doesn’t matter what cause you’re standing up for, you need to remember that you’re marketing to the public. So it makes perfect sense to communicate in a way that everyone will understand.

Whether you’re writing a donation letter or a blog, use language that people will easily understand. Keep your sentences and paragraphs short. Break your writing down into subheadings and bullet points to make them easier to digest. 

Promote your tribute giving program

These days, you’ll see a lot of donations based on tribute gifts. In fact, 33% of donors usually give tributes to family and friends. 

That makes it good to take advantage of this by promoting your Tribute Giving Program page where donors have the option to donate gifts for birthdays, holidays, memorials and other occasions. 

Create a landing page for your Tribute Giving Program and give donors the option to create a donation page for whatever occasion they want to celebrate through donations. You can then promote this through emails, social media and even on print.

Invest in email marketing

If you think that social media is the most important online marketing tool today, you’re wrong. 

According to the M+R Benchmarks Report, email messaging produce 19% of all online revenues for non-profits in 2020, a 5% increase from 2019. 

Non-profits also raised $78 for every 1,000 fundraising messages sent, which means that email marketing is still one of the most important tools to use for promoting your non-profit’s causes. 

If you still don’t have an extensive email list, you can improve your website by adding opt-in pop-ups and call-to-actions for people to subscribe to your newsletter. 

You can also create a “Subscribe” landing page that will allow you to promote your social media accounts. This will not only help you grow your email marketing list, but it will also make raising funds for non-profit a whole lot easier. 

Don’t forget your crowdfunding campaigns

There’s just something about crowdfunding campaigns that make them very appealing to donors. 

In fact, 45% of donors around the world have donated to crowdfunding campaigns for non-profit organisations, according to the Global Trends in Giving Report. 

If it’s your first time to raise funds for your non-profit through crowdfunding, start with a $5-25,000 goal since the average amount raised by a non-profit crowdfunding campaign is around $9,237.55. 

You also need to set a deadline for your crowdfunding campaign to give donors a sense of urgency to give their donations. 

You also need to actively promote your campaign through email and social media by using creative graphics and content. This is to entice people to not only donate to your campaign but also share the information on their own social media accounts. 

Of course, it’s imperative to update the donors of your campaign, so they know how much money you raised and where it’s going. 

Fundraising trends for non-profits: the takeaway

Being a non-profit organisation these days isn’t easy because you have to compete with other non-profits in not only raising funds but also in making sure that your organisation will last for a long time. 

It is why you need to keep yourself updated with the latest digital marketing and fundraising trends this year to keep up with other organisations. Plus, you will be able to achieve your goals despite the challenges brought by the pandemic. 

No matter what your mission, you have to stay on top of the game at all times.

 

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