What Are the Key Features of a Great Nonprofit Organisation?

What Are the Key Features of a Great Nonprofit Organisation?

What Are the Key Features of a Great Nonprofit Organisation?

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What sets apart a great nonprofit organisation from an average one? Is it generous funding, a team of efficient volunteers, or a good board of trustees? 

What are the key features of a great nonprofit organisation? 

Whether you’re doing a nonprofit donor search to find a charity to support, looking for remote volunteer opportunities, trying to recruit skill donors or even if you are hoping to start your own organisation, here are some characteristics to keep in mind. 

Exemplary Leadership 

A successful nonprofit organisation is often led by a visionary leader who is passionate, intelligent and capable. They must be able to lead and guide a team to ensure that they complete their tasks efficiently while being able to plan and execute campaigns and programs effortlessly. 

They must also possess strong analytical and strategic skills while also being charismatic, to build a good rapport with people to embark on fundraising efforts that’ll help further the organisation’s stated mission and vision. 

A Strong Team 

A good leader is nothing without a strong team committed to helping and supporting the nonprofit to achieve its mission. Therefore, it’s important to recruit a team of employees or volunteers that are hard-working, dedicated, and keen on learning. Volunteers who are trained and treated well will perform productively, which reflects positively on the organisation. 

A Knowledgeable Board of Trustees 

A central feature of a successful nonprofit organisation is a board of trustees that includes prominent individuals who are renowned in their respective fields and preferably from industries such as business, marketing, finance, accounting and other areas that may benefit a nonprofit. Having credible individuals on board is a clear sign of a great nonprofit and helps attract donations and funding from corporations and government bodies. 

A Clear and Concise Mission Statement 

As a nonprofit operates mostly on donated money, contributions and volunteer time, it’s vital that you clearly state the purpose of your cause, what you seek to accomplish and why it’s important. A clearly communicated vision statement is one of the key characteristics of a great nonprofit as it helps to attract more volunteers, donors, board members, and staff. It also helps with earning the trust and respect of the public because of its clearly stated mission and values that help to enrich communities, people, and places.  


Credibility is crucial when running a nonprofit organisation. Therefore, transparency about finances and donations is of utmost importance. Investing in legal and accounting help can do wonders for your nonprofit. A successful nonprofit will use its website or social media platforms to keep its donors and potential donors well informed of their ongoing programs, donor list, completed projects, etc. through press releases and infographics. 

Strong Relationships 

A nonprofit that will prosper is one that can cultivate and grow relationships with existing and potential donors & investors. Regular updates on outcomes of the contributions and keeping in touch with donors often are some of the ways that can help maintain strong relationships that help nonprofits grow through funds, support, time and knowledge.

How to Partner with a Nonprofit Organisation

How to Partner with a Nonprofit Organisation

How to Partner with a Nonprofit Organisation

A transparent and effective partnership can mutually benefit both a business and a nonprofit organisation. Charities and nonprofits which solely operate on donations and sponsorship are always open to partnerships that help them achieve their mission and vision. For-profit businesses will gain the rewarding experience of ‘giving back’ while adding to the success of the company through brand recognition and reputation. 

Keep reading as we dive into detail on the benefits of partnerships for both businesses and nonprofits.

Why Should a Business Partner With a Nonprofit Organisation?

  • Boosting morale: giving back to those in need can help your company and its employees feel a sense of happiness and positivity that comes from being a part of a good cause. 
  • Brand recognition: partnering up with a nonprofit organisation that has built credibility and trust over the years will help your company build a reputation for integrity and accountability. 
  • Media coverage: when aiding nonprofits with their charitable causes, your company branding will be visible on several collateral materials from tickets and posters, creating more brand awareness for your business. 
  • Opportunities for learning and growth: employees volunteering at nonprofits will encounter problems and obstacles that they may not face when working at a for-profit. This ‌helps them hone their problem-solving skills while  learning and adapting. 

Why Should a Nonprofit Organisation Partner With a Business?

  • To raise more funds: the most important reason nonprofits partner with a business is to increase their funding by connecting with nonprofit donors and individuals looking to find a charity online to donate to. Businesses can help get a nonprofit organisation’s mission and story across to a large audience through events and gatherings. This will help create more awareness, which attracts more donors. 
  • Expand the donor database: nonprofits get the chance to expand their nonprofit donor search efforts through the networking opportunities presented to them by businesses. Nonprofits can generate more funding by liaising with corporations, governments, industry professionals, and celebrities. 
  • Attracting volunteers and employees: Partnering with a business means that a nonprofit has access to their platforms and networks to advertise online volunteer opportunities and recruit skilled individuals. 

How to Partner With a Nonprofit Organisation

Employee Volunteer Programs 

This could be both a rewarding and learning experience for your employees. Individuals can help nonprofits by getting as involved as they wish. From raising funds online to hands-on work to legal aid, employee volunteer programs are a great way to partner with a nonprofit. 

Fundraisers and Charity Events 

Support nonprofits by hosting charity events and fundraisers, which will help generate funding for ongoing programs. 

Event Sponsorships 

Nonprofit organisations host several events over the year to raise funds. One of the best ways to partner with a nonprofit is to be an event sponsor by making a sizeable donation to their cause. In return, they would promote your company name and logo on their marketing material.

Cause-related Marketing

Connecting your business products with a nonprofit cause is an effective way to raise funds while marketing your product or service. I.e. Donating a percentage of your profits from every sale made.