How to Make a Nonprofit Instagram Account

How to Make a Nonprofit Instagram Account

How to Make a Nonprofit Instagram Account

Social media is a powerful tool that has opened up a world of opportunities for both businesses and nonprofits to reach millions of people easily and cost-effectively. Amidst the array of platforms available, Instagram leads the way as a tool that nonprofits can use to share their mission and cause, advocate for support, attract nonprofit donors and advertise online volunteer opportunities.

Tell your story, share your success and watch the donations roll in by creating an effective Instagram page that not only helps to raise funds but also gets your message to your target audience. 

Read on as we tell you how to make a nonprofit Instagram account that can make an impact, increase followers, and create higher engagement and exposure. 

Create a Business Profile 

First things first, create an ‘Instagram Business’ profile as opposed to a personal page. This will help with building credibility and trust, which can help with finding individual donors while connecting your nonprofit with people looking to find charity work. Be sure to add ‘nonprofit organisation’ on your bio so that visitors to your page can easily figure out what your account stands for. 

After creating a business profile, add a contact number, website and e-mail to your Instagram account so that potential donors and volunteers can easily connect with you. 

Maximise Your Bio and Profile Photo

Use your Instagram bio and profile picture to make a good first impression. An eye-catching profile picture like a photograph or your nonprofit organisation’s logo will help your followers visually connect with your brand. 

Instagram only allows 150 characters on the bio, so make it count by writing a compelling and interesting description. Try to include a call to action that can catch the attention of the follower. The bio is also a great space to share links to ongoing projects and fundraisers.

Connect Instagram with Facebook Business Manager

Connecting your nonprofit Instagram page with its Facebook page will allow you to access many invaluable insights while enabling you to run ads on both platforms simultaneously. This can help you reach a larger audience on different platforms easily and cost-effectively. 

Post Engaging Content

The content that is shared on Instagram must inspire and engage your audience. Sharing an array of videos, photos, infographics, carousel posts and reels will help to increase your organic reach. Some shareable quality content includes photos of your ongoing programs, success stories, volunteer and sponsor features, guides on how to sponsor and donate, along with past and ongoing events & fundraisers.

Schedule Posts 

A nonprofit has limited resources and volunteers, therefore it’s important to save time where possible. Scheduling your Instagram posts ahead of time will allow your volunteers to optimise their precious time to engage in other activities such as responding to direct messages, replying to post comments, brainstorming new content, connecting with other nonprofits and corresponding with donors. 

Utilise All the Donation Features

Instagram currently has several effective features that help nonprofits to grow, reach out to sponsors, and raise funding. The ‘Instagram Charitable Giving Tools’ allows you to:

  • Add ‘donate’ buttons to live streams 
  • Add an easily accessible ‘donate’ button to your profile 
  • Allow and encourage followers to create Feed Fundraisers

How to Partner with a Nonprofit Organisation

How to Partner with a Nonprofit Organisation

How to Partner with a Nonprofit Organisation

A transparent and effective partnership can mutually benefit both a business and a nonprofit organisation. Charities and nonprofits which solely operate on donations and sponsorship are always open to partnerships that help them achieve their mission and vision. For-profit businesses will gain the rewarding experience of ‘giving back’ while adding to the success of the company through brand recognition and reputation. 

Keep reading as we dive into detail on the benefits of partnerships for both businesses and nonprofits.

Why Should a Business Partner With a Nonprofit Organisation?

  • Boosting morale: giving back to those in need can help your company and its employees feel a sense of happiness and positivity that comes from being a part of a good cause. 
  • Brand recognition: partnering up with a nonprofit organisation that has built credibility and trust over the years will help your company build a reputation for integrity and accountability. 
  • Media coverage: when aiding nonprofits with their charitable causes, your company branding will be visible on several collateral materials from tickets and posters, creating more brand awareness for your business. 
  • Opportunities for learning and growth: employees volunteering at nonprofits will encounter problems and obstacles that they may not face when working at a for-profit. This ‌helps them hone their problem-solving skills while  learning and adapting. 

Why Should a Nonprofit Organisation Partner With a Business?

  • To raise more funds: the most important reason nonprofits partner with a business is to increase their funding by connecting with nonprofit donors and individuals looking to find a charity online to donate to. Businesses can help get a nonprofit organisation’s mission and story across to a large audience through events and gatherings. This will help create more awareness, which attracts more donors. 
  • Expand the donor database: nonprofits get the chance to expand their nonprofit donor search efforts through the networking opportunities presented to them by businesses. Nonprofits can generate more funding by liaising with corporations, governments, industry professionals, and celebrities. 
  • Attracting volunteers and employees: Partnering with a business means that a nonprofit has access to their platforms and networks to advertise online volunteer opportunities and recruit skilled individuals. 

How to Partner With a Nonprofit Organisation

Employee Volunteer Programs 

This could be both a rewarding and learning experience for your employees. Individuals can help nonprofits by getting as involved as they wish. From raising funds online to hands-on work to legal aid, employee volunteer programs are a great way to partner with a nonprofit. 

Fundraisers and Charity Events 

Support nonprofits by hosting charity events and fundraisers, which will help generate funding for ongoing programs. 

Event Sponsorships 

Nonprofit organisations host several events over the year to raise funds. One of the best ways to partner with a nonprofit is to be an event sponsor by making a sizeable donation to their cause. In return, they would promote your company name and logo on their marketing material.

Cause-related Marketing

Connecting your business products with a nonprofit cause is an effective way to raise funds while marketing your product or service. I.e. Donating a percentage of your profits from every sale made.

How is Profit Used by a Nonprofit Organisation?

How is Profit Used by a Nonprofit Organisation?

How is Profit Used by a Nonprofit Organisation?

Although a nonprofit organisation differs from a business, as it’s not structured or designed to make money for its founders or members, much similar to a business, a Nonprofit Organization does make a profit in certain instances. The surplus made by a nonprofit organisation is usually exempted from tax treatments as the core values and aims of nonprofit organisations are to further social causes by providing sustainable solutions, support and aid to the public. Being transparent about profit allocation can help an organisation or charity in several ways by helping to connect with individuals looking to find charity work, attracting skilled employees for volunteer opportunities, along with donors and sponsors. 

So how is profit used by a nonprofit organisation? Keep reading to find out. 

How Do Nonprofit Organisations Make a Profit?

Related Activities 

Profits made through related activities include money that is generated through contributions from nonprofit donors and volunteers, along with funds raised through charity auctions, dinners, raffles, etc. 

Nonprofit Donors 

Well established nonprofit organisations tend to receive much of their funding from independent donors and volunteers. Therefore, charities and organisations need to spend time developing and maintaining good relationships existing donors while finding new donors to encourage consistent donations that will help run operations smoothly. Volunteers who are keen on finding charity work also tend to make generous contributions while lending their valuable time to help out. 

Grants from governments and corporations 

Another common way to collect funding is through grants given by corporations and governments. Even though getting a grant approved may be a lengthy process that involves a lot of paperwork and time, many organisations think it’s a worthy effort as it provides much-needed money that can be used to run new programs and campaigns that help benefit people and communities in need. 

Non-related Activities 

This includes profits generated through means that are not directly linked to the organisation’s mission and vision. I.e. The nonprofit organisation has a vacant building that is only used seasonally to host charity events. Therefore, the space is rented to a local retailer during the off-season. The money generated through this is deemed as profit made through non-related activities. This will not be exempted from tax unless the profit made is a very small amount. 

How Is Profit Used by a Nonprofit Organisation? 

The tax exemptions granted by the government depend on whether the profit was generated through related or non-related means. While a small profit generated through non-related means doesn’t nullify the tax exemption, it’s a legal requirement that all profits made through related and non-related means are used for the betterment of the organisation’s cause and mission. 

As profits made by a nonprofit cannot be used for personal benefit or be distributed amongst founders and directors, a large sum of the money generated is used to cover overheads and operational expenses such as rent, electricity and employee salaries. The remaining sum of money is used by the organisation to improve its services and functionalities in order to better help the communities and persons it has pledged to aid and support.