Text Fundraising Opt-In Best Practices for Nonprofits

“Despite various goals, services and scope, to maintain growth, all nonprofits have to focus on one thing: the donor experience. The foundation of nonprofit marketing is to find more effective ways to reach your sponsors. As small and startup nonprofit organisations, you need to be innovative with the resources you have and concentrate your efforts on platforms that will give you the highest return. In this post, we’ll cover how you can utilise text message opt-in best practices to enable your community to sign up for your texts. You’ll be well on your way to attracting prospective donors and raising awareness for your cause by using these digital marketing tips.”

“Use the Power of Text Fundraising to Get Higher Response Rates”

Digital Marketing Tips to Support Your Nonprofit Gain More Awareness

Nonprofits and charities have been struggling to stay afloat with services being postponed and fundraising efforts being scaled back during the COVID 19 pandemic. Fortunately, in this digital age, there are many free and inexpensive ways to get the word out about your organisation and improve your fundraising efforts to support your cause. Texting is one of those cost-effective ways to connect with people in your database during times like these. Text message marketing is more personal than other forms of marketing and can help businesses gain traction by adopting a marketing strategy that is structured and efficient.

Make Opting-in Process a Simple One

It’s easy to add an opt-in field that’s specific to text messaging on your form. After requesting the cell phone number from the supporter, ask them to check a box if they wish to receive messages from you. If users choose opt-in on the form, you can go ahead and add their number to your contact lists for text messaging. Keyword registration is another simple way of signing up supporters for text messages. To opt-in, the supporters must simply submit a special keyword to the text message number of the organisation. They can subscribe to your contact list for text messages, and it will count as consent for receiving texts.

Be Transparent About Your SMS Programme

Another important point to keep in mind is texting during normal business hours and being transparent about what consumers can expect from your service. That way, nobody feels resentful about your text message programme and fewer people will feel the need to respond “STOP.”  Make sure your customers don’t feel like they’re overwhelmed at odd hours with texts or stuck in an annoying subscription.

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