What Are the Key Features of a Great Nonprofit Organisation?

What Are the Key Features of a Great Nonprofit Organisation?

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What sets apart a great nonprofit organisation from an average one? Is it generous funding, a team of efficient volunteers, or a good board of trustees? 

What are the key features of a great nonprofit organisation? 

Whether you’re doing a nonprofit donor search to find a charity to support, looking for remote volunteer opportunities, trying to recruit skill donors or even if you are hoping to start your own organisation, here are some characteristics to keep in mind. 

Exemplary Leadership 

A successful nonprofit organisation is often led by a visionary leader who is passionate, intelligent and capable. They must be able to lead and guide a team to ensure that they complete their tasks efficiently while being able to plan and execute campaigns and programs effortlessly. 

They must also possess strong analytical and strategic skills while also being charismatic, to build a good rapport with people to embark on fundraising efforts that’ll help further the organisation’s stated mission and vision. 

A Strong Team 

A good leader is nothing without a strong team committed to helping and supporting the nonprofit to achieve its mission. Therefore, it’s important to recruit a team of employees or volunteers that are hard-working, dedicated, and keen on learning. Volunteers who are trained and treated well will perform productively, which reflects positively on the organisation. 

A Knowledgeable Board of Trustees 

A central feature of a successful nonprofit organisation is a board of trustees that includes prominent individuals who are renowned in their respective fields and preferably from industries such as business, marketing, finance, accounting and other areas that may benefit a nonprofit. Having credible individuals on board is a clear sign of a great nonprofit and helps attract donations and funding from corporations and government bodies. 

A Clear and Concise Mission Statement 

As a nonprofit operates mostly on donated money, contributions and volunteer time, it’s vital that you clearly state the purpose of your cause, what you seek to accomplish and why it’s important. A clearly communicated vision statement is one of the key characteristics of a great nonprofit as it helps to attract more volunteers, donors, board members, and staff. It also helps with earning the trust and respect of the public because of its clearly stated mission and values that help to enrich communities, people, and places.  


Credibility is crucial when running a nonprofit organisation. Therefore, transparency about finances and donations is of utmost importance. Investing in legal and accounting help can do wonders for your nonprofit. A successful nonprofit will use its website or social media platforms to keep its donors and potential donors well informed of their ongoing programs, donor list, completed projects, etc. through press releases and infographics. 

Strong Relationships 

A nonprofit that will prosper is one that can cultivate and grow relationships with existing and potential donors & investors. Regular updates on outcomes of the contributions and keeping in touch with donors often are some of the ways that can help maintain strong relationships that help nonprofits grow through funds, support, time and knowledge.